Advertising
Management
Q1. Enumerate
the effects of social welfare advertisement. Enlist its merits and demerits and
state some social issues to be considered while creating social welfare
advertisements.
Q2. Suggest
appropriate media while determining advertisement for real estate segment
products in Indian scenario. How will you decide suitable appeal in creating
advertisement?
Q3. Enlist
the needs and advantages of conducting various types of pre test in advertising
research. Can this pre tests are adoptable in print advertisement and broad
cast advertisement. Elaborate your views with appropriate example. Compare the
benefits of pretest with post test in advertising research.
Q4. Elaborate
the components of an effective advertising layout in print advertisement. While
deciding these ads how advertisers consider various factors involved in it?
According to
your choice take any two most effective print advertisements and analyze
combined impacts of various components of advertising layout.
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