1st Semester NMIMS Assignment Solution for December 2017

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1. Subject: Business Communication and Etiquette

Q1: How has communication transformed with the use of technology? Share any 2 technological tools you use for efficient communication and how they have helped you contribute more effectively in your organization. (10 Marks)

Q2: Communications audit is a snapshot of an organization’s communication strategies, activities and programs. Provide your opinion on the statement by elaborating on its process and outcome. (10 Marks)

Q3: You have been invited as the Joint Secretary of the Parents Teachers Association to celebrate Teachers Day at your child’s school. Since you are a counsellor, you also have to give the key note address for the event. Your child studies at a reputed school which has a legacy of 25 years. Most of the teachers are very senior with vast experience. The school is modern in its outlook towards extra-curricular activities but conventional as well when it concerns academics. At the lunch, you would have the chance to interact with the management, trustees and teachers. You wish to make a great first impression that lasts and also seem confident while addressing such an elite audience.

a. Apart from preparing the speech, you believe your appearance will make or break the deal. What will you keep in mind while choosing your dress, accessories and make up for the event? (5 Marks)

b. While meeting and greeting all the dignitaries, how will you conduct yourself when you are introducing yourself with an objective to build rapport with them? (5 Marks)

2. Subject: Business Economics

1. Calculate the following:

Quantity	Total Fixed Cost	Total Variable Cost	Total Cost	Average Cost	Marginal Cost
25	10	18	?	?	?
26	10	20	?	?	?
27	10	21	?	?	?

Analyse the changes in the calculated costs as quantity produced increases. (10 Marks)

1. Assume that a consumer consumes two commodities X and Y and makes five combinations for the two commodities:

Combination	Units of X	Units of Y
A	25	3
B	20	5
C	16	10
D	13	18
E	11	28

Calculate Marginal rate of Substitution and explain the answer. (10 Marks)

a) Suppose the monthly income of an individual increases from Rs 20,000 to Rs 35,000 which increases his demand for clothes from 40 units to 50 units. Calculate the income elasticity of demand and interpret the result. (5 Marks)

b) Quantity demanded for tea has increased from 300 to 450 units with an increase in the price of the coffee powder from Rs 25 to Rs 30. Calculate the cross elasticity of demand between tea and coffee and explain the relationship between the goods. (5 Marks)

3. Subject: Corporate Social Responsibility

Caselet:

Roughly 20 pieces of clothing per person are manufactured each year. Growth of the multi-trillion-dollar apparel industry has been fed by “fast fashion,” which makes clothing cheaply and quickly with a low price-tag. Fast-changing trends and low prices have allowed people to consume more. The average consumer is now purchasing 60 percent more items of clothing compared to 2000 Cotton is the most common natural fibre used to make clothing, accounting for about 33 percent of all fibres found in textiles.

Cotton is also a very thirsty crop, requiring 2,700 liters of water—what one person drinks in two-and-a-half years—to make one cotton shirt. In areas already facing water stress, cotton production can be particularly damaging. In Central Asia, for instance, the Aral Sea has nearly disappeared because cotton farmers draw excessively from the Amu Darya and Syr Darya rivers. Cotton farming is also responsible for 24 percent of insecticides and 11 percent of pesticides despite using about 3 percent of the world’s arable land. The carbon footprint of a garment largely depends on the material. While synthetic fibres like polyester have less impact on water and land than grown materials like cotton, they emit more greenhouse gasses per kilogram.* (Source, National Geographic & WRI)

M/s Fine Fabrics Ltd, a listed company, manufactures cotton fabric and its multiple blended variants as per customer/client demands. Customers/clients include fashion houses, designers and large clothing manufacturers across Asia & Europe. You are the Head of CSR with the company.

Q1. As Head of CSR you have been asked to come up with a detailed plan to sensitize your employees on water as a critical resource and also initiate setting up of an innovation driven cell/campaign for saving water. Design and develop a strategic plan/roadmap involving sensitization of 100+ employees as well as setting up of the Water innovation cell/campaign with SMART goals/outcomes for M/s Fine Fabrics Ltd. Please be very specific and relevant to the company. (10 marks)

Q2. Your company is committed to protect, respect and remedy Framework of UN Principles on Business and Human Rights. The Head of manufacturing at M/s Fine fabrics Ltd wants to partner with the supply chain in generating similar Human Rights commitments across their businesses, which are mostly midsized. He wants your guidance on how to convince these vendors to buy in into this voluntarily. Develop a business case and a broad plan that your Head Manufacturing can use to convince the vendor businesses to come on board and adopt UN Principles for Businesses & Human Rights. (10 marks)

Q3A. Carbon Offset is one mechanism used to reduce the carbon footprints of a business. Suggest to your CEO at Fine Fabrics Ltd two concrete ways in which Fine Fabrics can reduce its carbon footprints, develop a convincing business benefit argument around each of the suggestion. (5 marks)

Q3B. An NGO has approached the CEO of M/s Fine Fabrics Ltd requesting funding for a project on cotton fabric based Traditional Crafts making workshop for girls & women from weaker socio economic background. Your company falls under the criteria of 2% spend on CSR as per Companies Act 2013. Your CEO thinks this project can be funded but wants you to do the due diligence of the NGO. Prepare a questionnaire with at least 5/five questions that you think your company should ask and receive answers to before agreeing to fund the project/ partner in the project. (5 marks)

4. Subject: Information Systems for Managers

Q1: PantMax Retail, through its subsidiaries, operates approximately 1000 departmental stores pan India. These stores hold a variety of merchandise including adult and children apparel, cosmetics, accessories, home furnishing etc. The management feels in order to increase their sales, PantMax needs to tailor its merchandise more to the local tastes, colors, sizes, brands which should be according to the sales pattern in each of the PantMax stores. For example, the stores in Mumbai might stock clothing in smaller sizes and brighter colors than those in Chennai, or the stores in Delhi may stock more makeup shades to attract trendier shoppers. How will information systems help PantMax implement this new strategy? Is this a suitable choice for the management to implement? (10 Marks)

Q2: The goal of service companies is to develop services that attract, keep customers satisfied, loyal and speak well of them. They use information and communication technology to get closer to the customer, create long-term relationships, and gain more knowledge from and about the customers to serve them better. As a major element of business strategy, firms are embracing CRM, because technological applications permit precise segmentation, profiling and targeting of customers. To deal with competitive pressures a customer-centric culture is required. The airline industry is no exception to this. Give an example of how an airline company has successfully implemented CRM to increase their profits and keep customers happy. (10 Marks)

Q3: In June 2017, a new cyber virus spread from Ukraine to wreak havoc around the globe, crippling thousands of computers. FedEx Corp, package delivery company, said its fiscal 2018 results would be hurt due to disruption of operations following a cyber-attack last month. It is still experiencing widespread service delays following the attack. It was unable to estimate when services at the unit would be fully restored. It experienced loss of revenue due to decreased volumes, incremental costs from contingency plans and remediation of affected systems. Share prices of FedEx dropped after this incident.

a) What are the different forms of system attacks? What steps should FedEx follow to handle a virus attack of such magnitude? (5 Marks)

b) What is a Business Continuity Plan (BCP)? Should cyber security be a part of the BCP? What lessons should FedEx learn from this incident? (5 Marks)

5. Subject: Management Theory and Practice

Q1: A large e-commerce company has recently broken off talks for a potential sale. The company has had infusion of fresh funds through a sale. Encouraged by the development; the company is now looking to restructure themselves. You are required to discuss various approaches to Organization Structure and suggest an appropriate approach with reasoning. (10 Marks)

Q2: As the Manager HR in the company currently in a downturn, you realize that managers took bolder decisions when things were better. You are required to study the decision making pattern and suggest to the management an approach that could facilitate effective decision making at tough times like these. (10 Marks)

Q3: As the Chief Mentor and Coach of the company you are required to mentor and coach the High performers of the company as part of their success plan.

a. Explain the difference between a manager and a leader. Explain with examples the different types of leaderships (minimum 2 styles) (5 Marks)

b. Explain any one of the Traditional motivational models and give them examples to discuss. (5 Marks)

6. Subject: Organizational Behavior

Question 1: Leadership is said to be a vital quality which is becoming very rare in the organisations. It would not be wrong if we say that it is a progression where an individual solicits the backing of other entities for the completion of mutual objectives. The leaders are the visionaries and also act as a catalyst in terms of influencing and inspiring others. Based on the above statements discuss the significance of leadership in any organisation. Conclude by answering that how the organisation would fare if leadership is not right? (10 Marks)

Question 2: Politics is said to be an inevitable evil at any workplace, no matter how much one tries to be away from it, would always find to be embroiled in it. It is a proven fact that politics cannot be avoided at any cost but has to be coped. It becomes imperative to be well aware of the elements contributing to politics at workplace. Keeping in view the above statements introduce the concept of workplace politics. Also, list factors contributing to workplace politics. Give concluding remarks on the importance of workplace politics (10 Marks)

Question 3: Sanjay and Sam are co-workers. They both are working in the same project but their work values are quite contrast to each other. Sanjay belongs to GenX (The X Generation) and relies a lot on the team-work as well as its (team’s) upliftment, whereas Sam is from GenY (The Y Generation) or the Millennial and for him self-reliance is more important. Though they share a great personal rapport but they always find dissonance at work.

a) Explain the reason for their dissonance? It is natural to have such dissonance, give concluding remarks for the same (5 Marks)

b) Introduce the value system of your generation. Discuss the rest of the generations and their values? (5 Marks)