International Marketing
Q1. Enlist key reasons why you feel that some domestically well
established Indian companies have gone International. Explain the complexity of
International Management with reference to strategic disposition of any firm of
your choice.
Q2. Describe the Concept Orientation options for international
markets. Can international firms be segmented on this basis. Which option would
you choose for MNC firm and Global firm and why. (10 Marks)
Q3. It is said that the importance of International marketing today is
shaped by the dynamic interplay of several driving and restraining forces.
a. Identify and justify driving forces (5 Marks)
b. Identify and justify the restraining forces, stating your comments
and making your suggesting for each. (5 Marks)
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