Sales Management
Buy Now
Buy Now
Q1. The famous herbal company in
India known for its herbal food supplements, decided to get into more specific
segment of metabolic disorder viz Diabetes, they formulated herbal food
supplement for Diabetic patients. As a sales director of the company how will
you work on your geographical spread and what is your plan of action to reach
to your target audience. ( 10 Marks)
Q2. A well-established and famous
fast food Company from Bangalore who are already well known in Indian market
for their ready to cook Indian food items and masala. Now as a strategy, to
expand their business they enter into ready to serve Indian breakfast food like
Upma, Poha etc. in 3 minutes. According to you, does this product directly
compete with famous brand of noodle, where they do talk about 3 minutes noodle
or they are creating a new segment for themselves, discuss in detail. (10
Marks)
Q3. One of the largest consumer electronic
company in India well anchored in the urban market, realized that they have
almost reached saturation in their growth in urban markets, as a strategy to
trigger sales growth, they have decided to enter rural market:
a. Do you think the decision of
the company was right or it is a disaster to enter rural market to trigger
sales growth; give your point of view with logical reasoning? (5 Marks)
b. As a head of Sales what will
be your strategy as far as sales force deployment without affecting current
coverage of urban market and without going for new recruitment for new rural
market coverage. (5 Marks)
No comments :
Post a Comment