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1. Mrs. Bagla is a General
Manager at Ganga Tools. The Engineering company has many levels of employees
working since years. The attrition rate is quite low at the organization;
however, employee relationships need to be worked on as usually conflict rate
is seen quite high. Mrs. Bagla, wants to understand and work on the problem.
Please help her by listing out and explaining in brief the causes of
miscommunication. (10 Marks)
2. Parag has joined Koret Pharma
in corporate correspondence department. His department is responsible for
keeping in touch with existing clients, introducing them to new products and
also reaching out to new customers for new business development. While his task
remained more into writing business letters and other persuasive documents, he
needs to understand the process. List down steps of business writing process
and explain them in brief. (10 Marks)
3. Genesis productions Pvt. Ltd.
wants to conduct focus groups for a change in their corporate image. They have
their market research team who would be conducting focus groups, however, they
need some training for the staff in order to making their focus groups
effective. In light of this situation, please answer the following questions.
a. Explain in detail the
conceptualizing phase for conducting focus groups.
(5 Marks)
b. The interviewers of focus
groups are called moderators. What moderating skills are important for
effective focus groups? (5 Marks)
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