Advertising Management
Q1 (a): How can radio be used effectively in advertising a small business?
Q1 (b): What reasons were given to explain the growth of IMC plans and their Importance?
Q2 (a): What is the difference between a brand name and a corporation's overall image?
Q2 (b): How is the hedonic, experiential model different from the elaboration likelihood model?
Q3 (a): What kind of individual factors affect members of business buying centers?
Q3 (b): What problems are associated with segmented markets by geographic areas?
Q4 (a) What evaluation criteria should be used in selecting an advertising agency?
Q4 (b): What should international advertisers consider when thinking about using sexual appeals?
Q5 (a): What does a brand massage strategy emphasize? Describe the four forms of brand Strategies.
Q5 (b): What is the difference between CPM and CPRP? What costs do they measure?
Q6 (a): How can manufactures most successfully employ price-off discounts? How can retailers most successfully use price-off discount?
Q6 (b): Which age group is most likely to use the Internet? Which is the least? Does this have implications for IMC programs?
Q6 (c) What are the major challenges to new business? What is the different between a product benefit and a product feature?
Ans1: Radio advertising has been with us for a very long time and will continue to be with us for a longer time than it has been with us. The use of the radio in advertising is a sure way that many potential customers will recognize your name and your product--whether it is a business, person, or an actual product. Radio waves penetrate different cultures and personalities and with radio advertising, your product's name can now penetrate the very same person that you are targeting.......
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Business Communication
Q1. (a) How is communication classified? State the advantages and disadvantages of formal communication.
Q1. (b) Discuss the levels of listening and state the factors that can make listening ineffective.
Q2. (a) Discuss the principles of an effective presentation.
Q2. (b) How is a meeting planned? Discuss the factors to be kept in mind while planning a meeting.
Q3. (a) How can the purpose of business writing be classified? What are the characteristics of effective writing?
Q3. (b) Explain the preparation of an effective CV. Why is it important to send a cover letter with CV?
Q4. (a) Different between office circulars, office orders and office notes. State the standard parts of business letter.
Q4. (b) Discuss the steps involved in writing a case analysis.
Q6. (a) - 1: Discuss the ler.els where the communication systems failed resulting in the tragedy.
Q6. (a) - 2: Prepare a bullet presentation of the incident.
Q6. (b) - 1: Who was at fault the dentist for not putting his diagnosis in writhing or the patient for not fully understanding the services?
Q6. (b) - 2: How could some of these misunderstandings have been avoided?
Q6. (b) - 3: What services should have been communicated orally and what ones in writing?
Ans1a: Communication classified involves the sharing of ideas and information. While many people think of communication primarily in oral or written form, communication is in fact so much more. A knowing look or a gentle touch can also communicate a message loud and clear, as can a hard push or an angry slap. So, what is communication -an interaction between two people in which something is exchanged.
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Business Ethics
Q1. (a). "Ethics has no place in business." Discuss this statement.
Q1. (b) "An ethic of caring conflicts with morality because morality requires impartiality." Discuss this criticism of an ethic of caring.
Q2. (a) "From an ethical point of view, big business is always bad business." Discuss the pros and cons of this statement.
Q2. (b) "Equality, justices and a respect for rights are characteristics of the American economic System. Would you agree or disagree with this statement? Why?
Q3. (a) Do you agree with the claims that (i) future generations have no rights, and (ii) the future generations to which we have obligations actually include only the generation that will immediately succeed us? Explain your answer. If you do not agree with these claims, state your own views and provide arguments to support them.
Q3. (b) Discuss the arguments for and against the 3 main theories of a producer's duties to the customer. In your judgment, which theory is most adequate? Are there any marketing areas where one theory is more appropriate than the others?
Q4. (a) In your judgment was the historical shift in emphasis from intentional/isolated discrimination to non-intentional/ institutionalized discrimination good or bad? Justify your statement.
Q4. (b) Kohlderg's views on moral development show that the more morally mature a personal becomes, the more likely it is that the person will obey the moral morms of his or her socieity." Discuss.
Q5. (a) In view of contractual agreement that every employee makes to be loyal to the Employer. Do you think that the Whistle blowing is ever morally justified? Explain your answer.
Q5. (b) In your judgment, is it wrong, from an ethical point of view, for the auto companies to submit plans for an automobile to China? Explain your answer.
Q6. (a) "Utilitarianism is the view that so long as an action provides with more measurable economic benefits than costs, the action is morally right." Identify all of the mistakes contained in this definition of utilitarianism.
Q6. (b) "Any pollution law is unjust because it necessarily violates people's right to liberty and right to property." Discuss.
Q6. (c) Evaluate the desirability of the "caring organization."
Ans: Business Organizational ethics is a tool that shapes an organization as a community. In every organization, there is something that works well, which can serve as a foundation for significant progress toward a desired future. Organizational ethics pays special attention to the best of an organization's past and present to ignite its collective imagination of what might be. It builds from what is working well now toward where the organization and its stakeholders truly desire to go. Organizational ethics sees an organization as a community to be valued and explored. It strives to quicken and intensify existing individual capabilities and organizational capacities, extend their number and scope, organize them so that their conflicts will be harmonized, and mobilize their energies of will and intellect to bring them to self-realization. Organizational integrity is the end sought. It is a dynamic state of being and process; it both shapes and improves. It is about moving the organization toward its guiding image of the future.......
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Business Market Management
Q1. (a) Why business market managers must be adopt at analyzing understanding. Building & playing an active part in work teams working relationships & Business network?
Q1. (b) How do firms make new offering realization more market oriented?
Q2. (a) How can one ensure that value is delivered?
Q2. (b) How can one strengthen reseller reformation?
Q3. (a) What do you mean by A General Realization process model?
Q3. (b) Explain the resource-based view of the firm creating market strategy?
Q4. (a) Define market segmentation & explain the progressive and conventional bases of Segmentation.
Q4. (b) Is it essential that business market managers recognize which prospective Customer firm is having a buying orientation?
Q5. (a) How can business market managers sustain customer through connected Relationship?
Q5. (b) Explain the way of fulfilling supplier commitments to deliver value.
Q6. (a) Explain how manager use CRM to evaluate customer relationship?
Q6. (b) What is value in business markets?
Q6. (c): State the importance of gaining customer feedback.
Ans 1a: Business Market Managers Adopt --- analyzing, understanding, building relationship with individuals by:
Ø by developing greater self-awareness and acceptance through positive feedback
Ø by exploring the issues that affect them and to make responsible choices
Ø by interacting socially and to empathise with others
Ø by developing the skills and knowledge needed for long-term relationship…………..
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Consumer Behavior
Q1. (a) What is the difference between primary and secondary research? Under what circumstances might the availability of secondary data make primary research unnecessary?
Q1. (b) What is opinion leadership?
Q2. (a) What are the strengths and weaknesses of motivational research?
Q2. (b) What is social class?
Q3. (a) What is the relationship between Brand loyalty and brand equity? What role do concepts play in the development of marketing strategies?
Q3. (b) Sony is introducing a new 27- inch TV with a picture-in-picture feature. How should the company position and advertise the product to (i) Generation-X Consumers (ii) Affluent’ baby boomers.
Q4. (a): Are there any circumstances in which information from advertisement likely to be more influential than word of mouth?
Q4. (b) Find two ads that depict two different defence mechanisms and discuss their effectiveness.
Q5. (a) How can marketers use measures of recognition and recall to study the extent of consumer learning?
Q5. (b) What is market Segmentation? How is the practice of market segmentation related to the marketing concept?
Q6. (a) What is cross-cultures consumer analysis? How can a multinational company use cross-cultural research to design each factor in its marketing mix?
Q6. (b) How should marketers promote products and services to working women? What appeals should they use? Explain.
Q6. (c) For what kinds of audiences could you consider using comparative advertising? Why?
Answer 1a:
In the research process, the researcher needs information about its topic. For this purpose, the researcher conducts unstructured interview, structured interview and library research to define the problem more specifically and evolve around a theory, delineating possible variables that might influence the problem.
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General Management
Q1. (a) Discuss the importance of management in the present-day world.
Q1. (b) "Managers at all levels required some competence in each of the technical, human and conceptual skills, albeit with difference in emphasis." Analyze this statement with suitable examples from your work experience."
Q2. (a) What is the major task of manager according to the contingency approach?
Q2. (b) Describe in detail the social performance of business in India.
Q3. (a) What is the different between a policy and a procedure? Should a policy be permanent or subject to changes?
Q3. (b) What do you understand by the process of decision-making? What are the main stages in the process of rational decision-making?
Q4. (a) What is the importance of sales forecasting in planning? A sales forecast is often regarded both as a plan and as a premise. Comment!
Q4. (b) What is meant by departmentalization? Explain different types of departmentalization.
Q5. (a) What do you understand by "span of management"? How is this taken into account in preparing an organization structure?
Q5. (b) "Authority is an all inclusive principle of management from which all other principles are derived." Do you agree? Give your reasons.
Q6. (a) "Coordination and communication are the sine qua non of managements."
Q6. (b) Describe the difference between a formal and an informal organization.
Ans1a: Importance of Management in the present-day world:
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International Business
Q1. (a) What kind of economic system did India operate under during 1947 to 1990? What kind of system is it moving toward today? What are the Impediments to completing this transformation?
Q1. (b) What does the Matsushita case teach you about the relationship between societal culture and business success?
Q2. (a) In retrospect, could the large Western pharmaceutical have responded differently to the 1997 South African law? How might they have better taken the initiative?
Q2. (b) How will China's increasing involvement in global trade help that country? How will it help the world's developed economies? What potential problems are associated with moving work to China
Q3 (a) Do you think that R&D contracts from NASA and the pentagon benefit Boeing's commercial aerospace business? How?
Q3. (b) Do you think the successful conclusion of a multilateral agreement to liberalize regulations governing FDI will benefit the world economy? why?
Q4. (a) By establishing facilities in Mexico, Dixon became a multinational company. Why has Dixon become a multinational? What are the economic benefits to Dixon of becoming an international business?
Q4. (b) If the U.S. dollar had appreciated against the euro and Canadian dollar, instead of depreciating, which company would have done better? Why?
Q5. (a) Over the last decade many foreign firms have invested in China and used their Chinese factories to produce goods for export. If the Yuan is allowed to float freely against the U.S. dollar on the foreign exchange markets and appreciates in value, how might this affect the fortunes of those enterprises?
Q5. (b) By the 2000s, what strategy was Black & Decker pursuing in the global Market place? How would you characterize its structure? Fit the strategy and environment?
Q6. (a) Discuss how the need for control over foreign operations varies with firms' strategies and core competencies. .What are the implications for the choice of entry mode?
Q6. (b) What evidence is there in the case that Toyota is becoming more of a global corporation? What are the implications of this for the long-term competitive advantage of the company?
Ans1a: The Indian economy is the world's twelfth largest according to market exchange rates. It is also the fourth largest economy by purchasing power parity (PPP) basis. From 1947 to 1991, the India Economic System was based on social democratic-based policies. The policies feature protectionism, extensive regulation and public ownership which led to slow growth and corruption.
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Marketing Management
Q1. (a) Analyze the existing business portfolio of any one company using BCG matrix, GE matrix, and Ansoff model.
Q1. (b) Discuss the Macro environment of a pharmaceutical company.
Q2. (a) Explain the components of MIS.
Q2. (b) Explain the Henry assail model of buying decision behavior.
Q3. (a) Discuss the segmentation strategy of a cement company.
Q3. (b) Explain the relevance of VALS to Marketing.
Q4. (a) Critically analyze the product mix strategies of a beverage company.
Q4. (b) What is private brand? Explain private brand strategy of a retailer
Q5. (a) Explain the partner relationship management at Airtel.
Q5. (b) Critically analyze the five best advertisements released in this year.
CASE STUDY – INFOSYS
Q6a1. Do you think ticket based pricing will provide continuous revenue to Infosys in the long term?
Q6a2. Compare three pricing strategies discussed here and choose any one as your choice.
CASE STUDY – KURKURE
Q6b1. Explain the viability of market expansion strategy of Kurkure.
Q6b2. Critically analyzes the consumer behavior towards snacks products.
Ans 1a: The business portfolio is the collection of businesses and products that make up the company. The best business portfolio is one that fits the company's strengths and helps exploit the most attractive opportunities.................
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Operation Management
Q1. (a) "Project Control should always focus on the critical path" comment.
Q1. (b) Discuss the product design philosophy behind industrial design and design for manufacturing and assembly. Which one do you think is more important in a customer focused product development?
Q2. (a) Explain how having more work in process inventory can improve the Efficiency of a process. How can this be bad?
Q2. (b) Is there an inconsistency when a company requires precise time standards and encourages job enlargement?
Q3. (a) How does the production volume affect break even analysis?
Q3. (b) What is meant by a process? Describe its important features.
Q4. (a) What is the objective of assembly line balancing? How would you deal with the situation where one worker, although trying hard, is 20 percent slower than the other 10 people on a line?
Q4. (b) Consider a department store. Which departments probably should not be Located near each other? Would any departments benefit from close proximity?
Q5. (a) List some occupations or sporting events where the ending is a dominant element in evaluating success. Explain?
Q5. (b) "If line employees are required to work on quality improvement activities, their productivity will suffer." Discuss.
Q6. (a) What recent changes have caused supply chain management to gain importance?
Q6. (b) Management may choose to build up capacity in anticipation of demand or in response to developing demand. Cite the advantages and disadvantages of both approaches.
Ans 1a: Maybe, but should not always be the case, and this completely varies depending on the situation. In essence, critical path analysis determines the duration of the project, lead time, time schedules, sequences and the longest path through a network of project activities, because the main purpose of understanding the critical path is to focus your effort on activities that underlie on this very path, thus increasing the chances of finishing the project within deadlines via effectiveness and not efficiency; Which is limited to the dimensions of time.......
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Organizational Behavior
Q1. (a) What types of power does the UAW hold over GM? How has this power influenced its ability so negotiate with GM?
Q1. (b) Would you consider P&G to be a "learning organization"? What aspects of P&G lead you to your answer?
Q2. (a) Teams should read each scenario and identify the five members whose power will increase most in light of the external environmental condition described.
Q2. (b) Wingman's attempts to maintain its core cultural values by hiring individuals who are passionate about the food industry and by staffing new stores partly with existing employees. What are some advantages and disadvantages of trying to impose a similar culture throughout different areas of a company?
Q3. (a) Considering what you know about individual differences such as personality, what types of employees might respond more and less favourably to gore's lack of hierarchy?
Q3. (b) What hypotheses might explain the connection between how individuals react to the authority of others and how they are as authority figures?
Q4. (A) Demonstrate how organizational structures differ, and contrast mechanistic and organic structural models.
Q4. (b) What are the differences among the traditional, human relations, and interactionist views of conflict?
Q5. (a) In explaining why she was offended, Cohen argued, "people my age are taught to express themselves, and saying something negative about someone's fashion is saying something negative about them. "Do you agree with Cohen?
Q5. (b) Do you believe that team-building activities increase productivity? Why or why not? What other factors might be responsible for increases in profitability following a corporate retreat?
Q6. (a) What are some processes losses that are likely to occur in teams such as those at IGU Medical Inc? How can these processes losses be avoided?
Q6. (b) How might group characteristics such as size and cohesiveness affect groupthink?
Answer1a: For the sake of those who do not know, UAW stands for United Automobile Workers and GM stands for General Motors, a leading western car manufacturer.
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