Marketing
Management
Q1. Write on
various marketing environment like economic, technological, sociocultural,
demographic, political, legal and competitive.
Q2. Discuss
the various steps involved in media planning. When and why media planning
assumes relevance and significance for a marketer?
Q3. Discuss
the challenges in designing marketing mix strategies for a small sized car
priced more than Rs.2 Lakhs and less than 3 Lakhs for the Indian market.
Q4. Discuss
the importance of “Promotions” for a hill resort during off-season. Also
identify the possible sales promotion schemes it can offer.
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