MS-63: PRODUCT MANAGEMENT

ASSIGNMENT

Course Code : MS - 63

Course Title : Product Management

Assignment Code : MS-63 TMA/SEM - I /2011

Coverage : All Blocks

Note: Assignments Solved by www.distpub.com

1) Distinguish between the following giving suitable examples:

(a) Shopping and Specialty goods

(b) Product Line and Product Mix

(c) Product Positioning and Product Differentiation

2) Explain the various interpretation of the term ‘new product’ giving suitable examples.

3) Comment upon the significance of branding for consumer products in today’s competitive marketing environment.

4) Discuss the importance of packaging for a marketer of

i) Fast moving consumer goods

ii) Industrial goods

5) Briefly explain the concept of Product life cycle. What in your view is the stage in which touch screen mobile phones are in the Indian Market? (If you so desire, you may select any other product of your choice). Based on your answer, suggest appropriate promotion strategies.

6) Taking the example of any product of your choice, discuss how you can generate new product ideas using:

(i) Attribute analysis

(ii) Focus groups

7) What are the objectives of test marketing? How would you go about test marketing a new toothpaste?