MS-64: INTERNATIONAL MARKETING

ASSIGNMENT

Course Code : MS - 64

Course Title : International Marketing

Assignment Code : MS-64 TMA/SEM - I /2011

Coverage : All Blocks

Note: Assignments Solved by www.distpub.com

1) Differentiate between the following

(a) ‘Free Trade Area’ and ‘Customs Union’

(b) ‘Commercial Invoice’ and ‘Proforma Invoice’

(c) ‘Pre-investment’ and ‘Post investment’ planning for management of political

risk

(d) ‘Ethnocentric’ and ‘Polycentric’ orientation.

2) Explain the alternative product - communication strategies available to an international marketer, giving suitable examples.

3) What are the similarities and differences between domestic and international marketing research? Explain giving suitable examples.

4) You have to export heavy machinery from a manufacturing unit in Delhi to London. Assuming that the export is by sea, explain the effect of terms of delivery on the price to be quoted. You may take hypothetical figures for various cost components.

5) A friend of yours, who owns a small firm manufacturing and selling leather jackets, would like to market his products abroad. Your friend seeks information from you on the following:

(a) What are the major decision areas for strategic planning in the international marketing context?

(b) What kind of assistance can he get from different institutions?

(c) What are the options available to him for entering foreign markets and the potential difficulties involved with each option?

(You may select any other product category, if you so desire)

6) Why is an undertaking of different cultures important to an international marketing manager? Discuss with the help of suitable examples.